CEMS MIM student with academic and work experience in Singapore, Poland, Spain and personal interest in arts looking for international career opportunities
Hello, nice to meet you. I am Natalia and I am hardworking and goal-oriented professional experienced in digital transformation, marketing and change management. Colleagues describe me as people person as I put human at the center of my work and believe this is the only right way to provide value that matters. Over 2+ years I have worked on multinational consulting projects for global companies implementing eCommerce and marketing automation solutions using Salesforce Clouds software.
I am willing to take on position where I will be able to leverage my creativity, marketing and management skills building client's business value.
In the free time I enjoy traveling, dancing, taking photographs.
Business Analyst for Salesforce Commerce Cloud - Leading international consumer goods company ■ Gathered, analyzed and clarified business requirements with the Product Owner regarding new features for existing and new eCommerce application ■ Translated business requirements into user stories and defined the acceptance criteria ■ Managed backlog and co-led backlog refinement sessions ■ Monitored project progress against the timeline ■ Created functional documentation, training materials, release notes ■ Led demo sessions presenting application features, designed test cases for UATs and executed the UATs phases
Learning Advisor for Salesforce Pardot – Global Oil & Gas company ■ Assessed learning needs and built long-term marketing automation learning path for global marketing ■ Created learning materials for 15+ markets to facilitate effective Pardot deployment and change management ■ Supported implementation of country set-up activities (automation rules, form creation, templates development) ■ Developed internal communication to create sustainable SF Pardot learning environment ■ Performed temporary PMO Deputy role for a virtual international team of 4 FTEs
Training designer - Global Oil & Gas companies ■ Co-created and delivered the Design Thinking training for group of over 40 people with different seniority level. Throughout the workshops participants built Customer Journeys and User Stories for selected personas, and prototyped applications. Outcomes were further validated by the client with the intention of implementing ideas in the business. ■ Co-designed and delivered hands-on training for Salesforce Pardot users to facilitate the software adoption. Participants created forms, emails in SF Pardot test environment, learnt about the logic behind the automation rules and the value of quality database management. Following workshops marketeers showed higher engagement with SF Pardot and better understanding of the marketing automation platform.
Coordinator of the strategy consulting project for the Polish Red Cross (Polski Czerwony Krzyż). Project included NGO’s polish market analysis, identification of PRC’s SWOT incl. the growth opportunities, proposal of actionable solutions and their forecasted impact, presentation of final recommendations to McKinsey&Co. and PRC’s representatives.
Developed market-entry strategy in Poland for one of company’s FE category product. Conducted data analysis, prepared STPM strategy with specific 4P’s recommendation, created marketing campaign proposal, forecasted consumer base growth and project profitability. Recommendations' updates delivered in form of pagers, final presentation on strategy presented in front of P&G's managers.
Provided safe money management training courses "W banku, w sejfie czy w skarpecie - jak bezpiecznie zarządzać finansami” under the patronage of National Polish Bank.
