Led a team of 8 to plan, test and implement market-entry strategy, and established a base of 25 potential customers
Co-managed a cross-functional team of 15 members to build company's first MVP and released a batch of 2000 product units
Partnered with a local distributor and agreed on a co-selling deal, covering 30% of start-up admin costs and doubling brand awareness
Raised seed fund of 20,000 EGP and start-up was selected for a year-long incubation program
Company Description
KAIZEN is a startup company founded by 18 members in 2011 with the aim to raise Egyptian industry standards via releasing high quality products with competitive prices and near-100% supply chain. The start-up operated in the Biomedical industry since it's considered a strategic field for the local economy and is facing multiple challenges which creates a large room for improvement. KAIZEN operated on the market from 2011 to 2014, released and sold 2 products and raised multiple rounds of investment with multiple rounds of investment. Start-up was closed-down permanently in 2014 following multiple challenges due to political and economic instability.
